• Researching & refining your idea & your market
• Business planning & strategy
• Calculated risk taking
• Problem solving
• Advertising and marketing strategies
• eMarketing
• Financial planning, costing & cash flow
• Legislation & Taxation
• Selling – Sales strategies & targets
• Setting and achieving goals
• Drive and determination
• Knowing you have what it takes!

Learning Outcomes
On completion of this course, participants will:

• Have a clear vision of their product and their target market.
• Have addressed the issue of planning and the importance of planning and strategy in taking their product or service to market.
• Have identified a suitable strategy for the promotion of their product and the next steps in developing and deploying a marketing plan.
• Be equipped with simple practical tools to guide them through the process of risk analysis and problem solving.
• Have produced a cash flow projection and a cost analysis report.
• Have addressed sales targets and have prepared a break-even analysis.
• Have set clear, achievable and sustainable goals in furthering their business start-up.
• Have engaged with external parties with regard to progressing their business idea.
• Have identified and committed to the next appropriate step in the progression or winding up of their current business model or idea.
• Have created an outline business plan.